The Water Campaign^TM is a program from the International Council for Local Environmental Initiatives (ICLEI) and looks to bring about some important and timely changes in the way local government authorities (Councils) and the community manage their water resources.

With the current water shortage in Perth, water conservation is now a high profile issue in the media. The lack of fresh water supply is affecting Perth City, as well as other Australian cities and regional areas. With consumption ever increasing and the unreliability of supply due to climatic changes, it appears that fresh water storage will be an ongoing problem.

The Water Campaign^TM provides a framework for Councils to improve their water management and influence the Communities water management.

The Campaign is broken down into five distinct milestones achieving important project outcomes. These milestones are as follows:

Milestone 1:  Perform a scheme water consumption inventory over four years for Council and Community Sectors. Conduct a review of Councils water quality management and how it affects the Community's behaviour towards water quality in the region. Identify priority areas of concern.

Milestone 2:  Set four Water Campaign^TM goals to guide Council's progression through the Campaign.

Milestone 3: Develop a Water Action Plan for both Corporate and Community Sectors.

Milestone 4: Implement high priority actions in the Water Action Plan.

Milestone 5: Evaluate Water Action Plan success and progression towards the goals.

EMRC is taking an active role in assisting the member Councils’ progress through their five milestones, through liaising with ICLEI, the Water Corporation, other external organisations and local Councils.