Published on Monday, 14 September 2020 at 9:15:05 AM
The safety of community members who walk, cycle and drive is the aim of the new campaign coordinated by the Eastern Metropolitan Regional Council (EMRC). The campaign focus is on raising awareness around the use of share the spaces by different modes of transport, people with various ability and the elderly.
EMRC CEO Marcus Geisler, launching the Share the Space campaign, explained its intention is to start conversations around behaviours that could help all users share paths, roads, trails in a safe and enjoyable manner.
‘The campaign’s key messages are to inspire compassion for others, particularly those with disabilities or aged stature, to improve road safety, to raise awareness of behaviour and highlight a number of road rules and footpath etiquette,’ Mr Geisler said.
‘When we interact in shared spaces, particularly with different types of transport, we can misunderstand the good intentions of others or demonstrate behaviour that causes confusion or frustration.
‘New mobility equipment including gophers, electric skateboards, electric bikes and scooters are rapidly influencing how the roads and paths are being used,’ he added.
The Share the Space campaign will be delivered through a series of online videos grouped under four headings, showing different scenarios where misunderstandings of road rules and footpath etiquette can impact on the safety and enjoyment of others.
The four online video headings are:
- Aware, Patient and Considerate,
- Mobility Equipment;
- Answers to Frequently Asked Questions, and
- Staying Safe in Shared Spaces
The campaign has been endorsed by the EMRC’s member Councils: Town of Bassendean, City of Bayswater, City of Belmont and the Shire of Mundaring. It addresses several priorities identified in the EMRC’s Regional Road Safety Plan and Regional Integrated Transport Strategy.
‘Providing a safe, efficient and effective transport network in Perth's Eastern Region, where all active transport, road and public transport users feel safe, is a priority for the EMRC. Remember: no matter the case, share the space!’ Mr Geisler said.
For more information and to view the videos, visit www.sharethespace.com.au
Notes to Editors:
Founded in 1983, the Eastern Metropolitan Regional Council (EMRC) is a progressive and innovative regional local government working on behalf of six-member Councils located in Perth's Eastern Region: Town of Bassendean, City of Bayswater, City of Belmont, City of Kalamunda, Shire of Mundaring and City of Swan. The Region covers a third of Perth’s metropolitan area and is home to 365,000 people.
The EMRC provides a broad range of services across the region including waste management and education, resource recovery, natural and urban environmental management and regional development. Working in partnership with member Councils and other stakeholders, the EMRC delivers local and regional scale projects across each of these areas for the benefit of the region.
Media contact:
Richard Whitehead
Communications Coordinator
Direct: (08) 9424 2225,
Email: richard.whitehead@emrc.org.au
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