Regional Events

Perth's Eastern Region is home to a number of core assets including world-class wineries; national parks; walk and bicycle trails; numerous picturesque parks and reserves; an extensive range of heritage, culture and arts attractions and numerous local community and council driven events. The EMRC's regional events program sets out to leverage local community events, designed to attract a relatively local market, and support these events through attraction of a wider audience and coordination of additional grant funding and regional marketing.

The region's two primary events are the Avon Descent Family Fun Days, a series of free community events hosted by the City of Bayswater, the City of Swan and the Shires of Northam and Toodyay, to coincide with the Avon Descent white water race and the region's Autumn Events Program, a collection of more than 50 community events held in Perth's Eastern Region from 1 March - 31 May.

The regional events program provides a cost-effective mechanism for promoting to a much wider audience through its regional approach.  In 2019 the EMRC coordinated a regional online marketing campaign for Perth's Eastern Region Autumn Events program, a regional marketing campaign for the Avon Descent Family Fun Days with an estimated value of over $100,000 (ex GST) and a number of smaller campaigns in spring including the Hello Spring campaign. The EMRC secured $180,000 (ex GST) in grant funding from Lotterywest to support the staging costs of member Councils' events and regional promotion. Participating councils each contribute to the regional events program both financially and in continued support, collaboration of ideas and assistance in cross promotion of each other's activities. By working together, the program leverages a stronger and more cohesive position within the tourism market.

For further information please contact:

Tarnika Brewer - Urban Environment Officer 
Email: Tarnika.Brewer@emrc.org.au